The Higher Ed GadFly

StraighterLine on Fox News

Posted on 26. Apr, 2010 by Higher Ed Gadfly in Blog, General

Hi All,

I just came across a link to a recent Fox News report on StraighterLine. Though I am no longer directly working on this project–I still have a great belief in the value that StraighterLine offers. In particular, the report focuses on one of the key innovations that I directly created–the StraighterLine for $99 program. StraighterLine for $99 is a “College-as-a-Subscription” concept that offered a breakthrough to the company and dramatically increased program adoptions. Here’s the Fox News story:

Next Radio Show: “Why Education Marketing Sucks and What to Do About It”

Posted on 23. Apr, 2010 by Higher Ed Gadfly in Blog, General

Join Ryan Busch (founder of.eduMarketer and Principal of Higher Ed Gadfly–a digital marketing, social media, and e-learning innovation consultancy) and Josef Katz (manager of .eduMarketer and VP of Marketing for StraighterLine) as they discuss:

“Why Education Marketing Sucks and What to Do About It”

Guest: Lee Kantz, former CMO University Illinois, Global Campus, Founder of EdifyMarketing.com

Guest: Joseph Mullin, Account Executive at Media Mogul

Show Summary: A lot of education marketing frankly…sucks. But there are some bright spots worth considering. This show will hear from former CMO of the University of Illinois Global Campus, Lee Kantz as he explains his thoughts on the subject—both from the perspective of a higher ed CMO and as the founder of a new lead generation company (EdifyMarketing.com) focused on developing a better lead. Joseph Mullin, Account Executive from Media Mogul will also join the show. Media Mogul is releasing a new Television-based lead generation program and Joseph will introduce the concept and explain how Media Mogul expects to offer new opportunities in the space through optimizing television advertising.

Air Date and Time: 04/29/2010 at 3PM Eastern/12PM Pacific

Duration: 1 hour

Link to the Show Page:

http://www.blogtalkradio.com/edumarketer/2010/04/29/why-education-marketing-sucks-and-what-to-do-about

**Note: this is a call-in show–so please feel encouraged to call-in and discuss your ideas with us!

Call-in Number: (646) 716-5105